Creative Approaches, Inc. has been dedicated to improving performance in the professional and educational sectors using technology since 1983.

Our clients are located throughout the U.S. and Canada and include:

• 3M
• ADP
• AT&T
• Bausch & Lomb
• Eastman Kodak
• EDS
• IBM
• Johnson Controls
• McDonnell Douglas
• National Grid
• Olympus
• Ortho-Clinical
• Kemper Insurance
• Sea-Land Service
• Thrivent Financial
• United Airlines
• Virginia DMV
• Xerox
  

About our business

Our expertise includes the management or participation in projects such as:

• Custom Computer-Based Training
• eLearning modules - Realtime training anytime, anyplace, corporate or academic
• Conversion of CBT from one authoring system to another
• Electronic Job Aids - Online Manuals, Brochures, and Catalogs
• Budget e-Learning – inexpensive and ready for your content
• Electronic Performance Support Systems (EPSS)
• Decision Support Systems
• Electronic Sales Performance Tools
• New Media Presentations (Marketing CD and on the Web)
• Product Training Programs
• Language Translation of CBT and Websites
• Product Demonstrations
• Tradeshow Presentations and Demonstrations
• CD Reproduction Services
• Web Site, e-commerce and e-business design and development Services

Whether a project involves CBT, Online Reference, or WBT, we continue to apply sound principles of instructional design and interface design to insure that the resulting product achieves its intended results.

Key features of some of our projects include:

• audience-specific menus so each user gets just what he or she needs
• customized real-time eLearning environments for the Web
• extremely realistic simulations so the users can experience the complete functionality of the actual system or product
• timed tests for customized skill-building exercises
• incorporation of graphics and animation only when they will enhance the learning experience
• real-time creation of on-screen dates relative to today's date, so training examples remain "current" for years
• direct links between the application, training, and online help files
  

History of Our Authoring Products

Our first authoring tool, Creative Course Writer (CCW), was released in 1985. This initial product made it easy for developers to convert word processing files into mainframe-based CBT and mainframe application simulations which would run under IBM's Interactive Instructional System (IIS) or the PHOENIX system. In 1993, we announced CCW for OS/2 which lets users create extremely realistic training simulations of OS/2- and mainframe-based applications in the OS/2 environment. In April, 1999, we released CCW for Windows and immediately used it to convert over 30 hours of OS/2-based CBT to Windows-executable format. For other projects, we used the product in conjunction with Authorware, Director, and Quest. In recent years, the simulation capabilities of Authorware have overtaken those of CCW so Authorware has become our simulation development tool of choice for Windows and Web-based projects. The original CCW product is still able to create (mainframe) PHOENIX-executable courses and is especially good for creating simulations of mainframe applications.

What is unique about the CCW products is that all development is done using word processors or text editors. Everyone doesn't need to have the authoring software in order to author. Their word processor or text editor is the author's primary tool which greatly facilitates converting text-based content to interactive format as well as making revisions to existing programs.

In Seybold's 1995 CBT Report, the highest ranking for low development time went to CCW. We've worked hard to make it easy.